Display stand



Nov. 3, 1959 F. MCCORMICK 2,911,106

DISPLAY STAND Filed March 19, 1957 INVEN TOR. fieAA/K MLZOKM/CK A TTORNEYS .1 III. III 115,911,16.

'- """DISPLAY Frank McCormicldPiermont, N.Y., assignor to Federal Carton Corporation, a corporation of New York Application March 19, 1957', Serial No. 646,993 I Claims. Cl. 211-69 This invention is concerned-with improvements in display stands of the type consisting of a thin. sheet of foldable material such as cardboard by way of example.

An important object of this invention is to construct a display stand from a single piece of cardboard which is prescored to subdivide it into a plurality of panels, in-

United. States Patent i As another object of the invention there is provided a base assembly for interconnecting the front and back.

walls of the display stand so that when in opened out condition a very strong reinforced base is provided.

Another object of the invention is to accomplish the aforementioned object with an exceedingly simple physi-' cal structure adapted tomass production methods, and therefore inexpensive to manufacture.

Other and more detailed objects of the invention will be apparent from the following description of the embodiment thereon illustrated in the drawings, including the provision of means for supporting merchandise thereon so as to display it.

In the accompanying drawings, a

Figure l is a perspective view of the display stand of this invention in set up condition, showing one method of supporting merchandise thereon;

Figure 2 is an edge elevational view of the structure of Figure 1 in collapsed or'folded position;

Figure 3 is a cross-sectional view taken on the line 3-3 of Figure 1; and

Figure 4 is .a cross-sectional view through the complete device near the bottom in the plane 4-4, as indicated in Figure 1.

The form of the invention illustrated in the drawings will be described as constructed of fibrous material such as cardboard of a quality suited to the purpose. It will be understood, of course, that other equivalent materials used for devices of this kind, can also be used.

The display stand consists of. a singlepiece of cardboard 10 which is folded along the approximate medial line 16 to provide a front panel 12, and connected rear panel 14. A die cut is made in the rear panel at the transverse center to provide an upstanding display flap or placard 36 which can have any suitable peripherial configuration. This leaves an opening in the rear wall 14 of a similar shape which'does not detract from the appearance of the stand and is, of course integral with the single sheet of which it is composed.

The single sheet is so shaped that a pair of side flaps 12 and 12 formed by longitudinal score lines can be provided if desired. These side flaps will lie in the plane of the front wall 12 for shipping, 'but can be bent outwardly to form a sort of side enclosure for the merchandise mounted on the display wall 12.

The base panel 20 is formed at the bottom edge of the is glued totheend face of the panel 20 throughout their contacting areas to form a double thickness thereat.

The terminal edge of the panel 20 is provided with a pair of integral tab projections of which one is shown at 20 At the same locality, adjacent fold line 22, the rear wall 14is provided with a horizontal slit 30 for each tab'20 The slit 30' is intersectedby a pair of longitudinal slits 30', as clearly shown in Figure 1, thereby forming vertically aligned tabs 30 and .30 in pairs for each tab 20.

The merchandise M can be mounted on the front display wall or panel 12 in many ways. By way of example, the front wall 12 is provided with a pair of vertically spaced slits 32' extending in opposite directions from the center of the panel and spaced on each side of the center. These slits extend into the side flaps 12 and 12 and define bands 32 which have score lines at each end and at 34 respectively. Thus when the flaps 12 and 12 are opened up into display position, they will cause the strips'32 to move out parallel to and be faced from the wall 12. Some types of merchandise such as that illustrated in Figure 1, can then be mounted on the bands 32 which provide supports which very nicely display the merchandise and make it available for inspection and easy removal for testing or further examination.

, As previously emphasized the important feature of the invention in addition to the structure being formed of a single piece of cardboard and beingeasily set up, is the great strength of the base. In addition, this base is locked into erected position by the engagement of the tabs 20 through the slits 30, locking the parts to form a rigid.

easel or display stand. Y 1 From the above description it will be apparent to those skilled in the art that some of the details of this .invention can be readily varied without departure from the novel subject matter thereof. Particularly, with reference to the manner of mountingthe merchandise on the easel, it will be apparent that other structure can be provided including permanently attached packages in which the merchandise to be displayed on the easel can intermediate its ends to form a front wall, a back wall,

and two terminal panels, one of said terminal panels being creased so as to be foldable on a transverse line spaced inwardly of its terminal end to overlie itself, means for securing one of said terminal panels in face contact with the other first terminal panel in the area between its terminal edge and crease to'form a base, locking projections on the terminal edge of one of said panels and slits in and at .the base of said back wall into which said pro-- jections 'project when the easel is erected.

2. In the-combination of claim 1, said front wall having upstanding side forming flaps defined by score lines extending throughout the length of said front wall.

3. In the combination of claim 1, said front wall having upstanding side forming flaps defined by score lines and merchandise support bands formed by parallel slits in said front wall.

4. In the combination'of claim 1, said front wall having upstanding side forming flaps defined by score lines and merchandise support straps formed by parallel slits 1,315,516 Korfist -Sept."-9,'1919 in said front wall and flaps. I 1,699,875 1 Burgess Jan. 22, 1929 5. In the combination of claim 1, all of said walls 1,705,116 Howland Mar. 12, 1929 being integral and defined by score lines, said front wall 2,084,635 Friedrich et a1 June 22, 1937 having a display area formed as acntout fron said back 5 2,206,728 Nevins June 2, 1940 WA 1 2,229,427 Tanner Jan. 21, 1941 References Cited in the file, of patent 31 2: 39 g" UNITED STATES PATENTS 2,758,723 Morris t a1. Aug.14, 1956 873,421 Fleming 1. Dec. id, 1967 10 

